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McLaren Automotive Strengthens North America Retailer Network With Opening Of McLaren Denver

 

 

McLaren Automotive, the British creator of luxury sports and super cars, continues to grow its retailer network with the opening of McLaren Denver, located in Denver, CO. Owned by Mike Ward Auto Group, McLaren Denver becomes McLaren’s 22nd location in North America and is already open to the public.

The McLaren Denver retail experience features a beautiful showroom, including an 85-inch touch screen McLaren car configuration. Not only is the facility state-of-the-art, but it has a focus on community interaction, including a 13,000-square foot event center which includes a kitchen, conference room, cigar lounge, two golf simulators and a putting green. Dealer Principal and General Manager, Mike Ward, is able to offer the space free-of-charge to a variety of local organizations whose work betters the community.

To further engage the local community, the retailer hosts “Supercar Saturday” on the third Saturday of every month, and the exotics showrooms are always open to the public, to help foster the love of cars in the next generation.

“Offering the ultimate retail experience has always been a priority for McLaren Automotive, so when looking for partner to service Colorado and the surrounding states, it was important we find a group with the expertise and passion best suited to offer the McLaren experience to customers,” said Tony Joseph, President, McLaren Automotive North America. “We are looking forward to connecting with new and existing customers through McLaren Denver.”

“I’ve been in the automotive business in Colorado for a long time – and could see a void in the region— customers want to have the choice of something new and different to look at in the sports car and super car segment,” said Mike Ward, Dealer Principal and General Manager, McLaren Denver. “As a McLaren fan, I could not be more excited to help potential new owners discover the brand, and to offer a new facility for existing McLaren owners in the region to enjoy.”

Currently available to order at McLaren Denver is the core of the brand, the Super Series, comprised of the new McLaren 720S featuring a range of race-derived technologies such as the carbon fiber MonoCage II, active aerodynamics and the state-of-the-art Proactive Chassis Control II, providing the ultimate control on both road and track.

The McLaren range completes with the more attainable Sports Series, conceived to introduce McLaren DNA and performance credentials to the sports car segment. With a road-biased nature and less focus on lap times, the Sports Series provides enhanced usability and promises an engaging and fun driving experience. The critically-acclaimed Sports Series range includes the McLaren 570S coupe, new 570S Spider, and 570GT.

For more information, please visit the McLaren Denver website.